Featured Project
2024 CHEVY SILVERADO EV / 2021
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RE-IMAGINING WHAT DRIVING A TRUCK SHOULD FEEL LIKE
Inspired by the design and technology of the truck itself, the team started concepting with a healthy dose of curiosity and conceptual thinking. With reverence to Chevrolet’s design legacy, the team focused on the future and paying off the revolutionary nature of the electric Silverado. The truck buying public is as diverse as it is demanding. Knowing that we had to create an experience that spoke to the broad truck buying public with simple yet rich imagery and powerful functionality. The resulting minimal design language was intended to create a clean and intuitive experience allowing for immediate familiarity with the system and easy access to its rich functionality for everyone. With the limitless use cases driven by demanding truck owners, our goal was to create an experience that felt both revolutionary and familiar – much like the electric Silverado itself. From the simplicity of the icon design to the subtly of the interaction and motion of the interface, the in-vehicle experience feels both futuristic as well as incredibly intuitive. |
Design is not just what it looks like and feels like. Design is how it works. |
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